USA's 'White Collar' Lands Fall Premiere

The premiere of USA's newest crime drama, 'White Collar' marks the first time that the cable giant has had a new show premiere around the same time that broadcast networks traditionally premiere their fall lineup. As the power of cable networks continue to rise it seems likely that more networks may try premiering new shows in the fourth quarter. However, there's still a long way to go before a cable network premiere can easily compete with a broadcast network premiere. According to the New York Times, USA spent an estimated 10 million dollars to market 'White Collar', which includes several sponsorship deals as well as extensively promoting the show through social networking sites, sweepstakes, billboards, etc. Once the ratings for last Friday's premiere are released it'll be much easier to determine whether or not this strategy is something that other cable networks are willing to try in the future.