Quick Follow-Up: Zucker at NBC

Jeff Immelt, the current CEO of GE, which owns 80% of NBCU, in an interview with Businessweek.com stated that he thinks Zucker is "as good as anyone running a media company today". Immelt credits Xucker for hiring from within to minimize disruption to the company (re: Ben Silverman as NBC Entertainment co-Chairman). But, honestly how well did that work out for NBC? Everyone keeps talking about how well Zucker is doing given the current economic climate and the changing TV industry. I'm gonna go out of a limb and say that maybe NBCU doesn't need to minimize disruption, maybe disruption is exactly what it needs to start moving in the right direction. Bottom line: Something needs to change over there. Whether it has to be replacing Zucker as CEO remains to be seen, but I'm really hoping that if Comcast does end up with a majority share in the company that they decide to put the effort into re-establishing NBC as a major force in broadcast television and that it doesn't continue to be the television industry's biggest joke.