It looks like USA's risky 4th quarter premiere of their newest cop drama, 'White Collar', paid off. According to
Variety, 'White Collar' held onto nearly all of its lead-in from 'Monk' on its way to a 1.4/5 18-49 ratings share and 5.4 million viewers. Not only did 'White Collar' tie 'The Jay Leno Show' in adults 18-49, but it also bested the ratings for ABC's 'Wife Swap', 'Ugly Betty', CW's 'Smallville, and FOX's 'Dollhouse'. If 'White Collar' can hold on to at least 75-80% of the viewers it had for the premiere in the next few weeks then I would consider the cable show's fall premiere a success. I think other cable networks will definitely start to encroach a little more on network territory, especially if the major networks fail to stop their ratings free-fall. Who knows, maybe in a few years the majority of new cable shows will premiere in the fall (to be honest, I doubt that will ever happen because one of the most appealing aspects of cable television is that there is no set "season").
BONUS: In case any of you guys are thinking about watching 'White Collar' here's the trailer. I've heard pretty good things about it.
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