Monday, November 16, 2009

Zucker Will Keep Job In Comcast-NBCU Deal

Reuters is reporting that NBCU CEO Jeff Zucker is to be made the head of the impending NBCU-Comcast merger. According to the deal, Zucker would lead the new company, without a clause that requires him to exit after a specific period of time.
But I've got to ask, is this really what's best for NBCU? Under Zucker's reign the Peacock network has taken a huge hit, creatively and financially. While it's true that NBCU's cable channels are the crown jewels of the company, the broadcast network is responsible for carrying the reputation of the brand name. In the past few years, NBC has become the punching bag of the television industry, and the seemingly inevitable transfer of ownership is the perfect excuse to shift the leadership and try to reclaim NBC's place atop the broadcast network dog-pile.
I have no problems with Zucker himself, but there's no denying that NBC has suffered the past few years. It's time to introduce some new faces into the company's leadership roles, who may provide exactly the fresh perspective and innovative ideas that NBC needs to dig itself out of this hole it's in.

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